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| What is BNI? |
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| BNI - Turning your Contacts into Contracts! |
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| What was the last significant purchase you made? a new car? a computer? a dinner at a fancy restaurant? |
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| The odds are, whatever your most recent purchase, the reason you chose to purchase that particular product or service was because of a recommendation from somebody else. Recommendations - or referrals - are the single most common reason that business transactions occur. As customers, we like referrals. You would much rather go to a dentist or an accountant following someone's recommendation, rather than just trusting your luck following reading an advert. |
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| Yet, despite the importance of referrals and despite the fact that customers crave referrals, companies are very poor at actively triggering referrals. In fact, practically every company the world over has a marketing plan which has a section for advertising, PR, brochure design and print, e-commerce, etc. But they do not have a section on referrals. In other words, companies do not strategically focus on increasing the amount of referral business they get even though their customers are craving referrals. |
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| Imagine if a company found a proven way to generate more referrals than ever before. They would grab it with open hands. And that is exactly what BNI is: a forum for helping businesses create more word of mouth business, more referrals, than they ever had before. |
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| BNI is a 22 year old business and professional organisation that allows only one person from each trade or profession to join a chapter. BNI has over 100,000 members worldwide, in 37 different countries, from over 300 different types of profession … all of whom have benefited from increased referral business as a result of BNI. |
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| Because every single company out there wants more referrals. BNI can help get them. |
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| BNI is the most successful business referral organisation in the world. |
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| Belonging to BNI is like having dozens of sales people working for you because all the other members carry copies of your card with them. |
| When they meet someone new that could use your products or services they hand out your card and personally recommend your services. |
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| It's as simple as that! Last year members of BNI passed 4,900,000 referrals, which generated more than Rs. 8,550 crores worth of business. |
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| It's not who you know, but how well you know them really matters. |
| - Dr. Ivan Misner, Founder of BNI. |
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